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  <title>Pengantar Komunikasi Massa</title>
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  <namePart>Nurudin, </namePart>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Rajawali Pers</publisher>
   <dateIssued>2014</dateIssued>
  </place>
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  <languageTerm type="code">1</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>xx, 276 hlm,21 cm</extent>
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 <note>DAFTAR ISI&#13;
&#13;
BAB 1 PENDAHULUAN&#13;
A. Definisi Komunikasi Massa&#13;
B. Ruang Lingkup&#13;
C. Ciri-ciri Komunikasi Massa&#13;
D. Mengapa Perlu Mempelajari Komunikasi Massa?&#13;
&#13;
BAB 2 ASAL-USUL KOMUNIKASI MASSA&#13;
A. Zaman Tanda dan Isyarat&#13;
B. Zaman Bahasa Lisan&#13;
C. Zaman Tulisan&#13;
D. Zaman Cetak&#13;
E. Zaman Komunikasi Massa&#13;
&#13;
BAB 3 FUNGSI-FUNGSI KOMUNIKASI MASSA&#13;
A. Informasi&#13;
B. Hiburan&#13;
C. Persuasi&#13;
D. Transmisi Budaya&#13;
E. Mendorong Kohesi Sosial&#13;
F. Pengawasan&#13;
G. Korelasi&#13;
H. Pewarisan Sosial&#13;
I. Melawan Kekuasaan dan Kekuatan Represif&#13;
J. Menggugat Hubungan Trikotomi&#13;
&#13;
BAB 4 ELEMEN-ELEMEN KOMUNIKASI MASSA&#13;
A. Komunikator&#13;
B. Isi&#13;
C. Audience&#13;
D. Umpan Balik&#13;
E. Gangguan&#13;
F. Gatekeeper&#13;
G. Pengatur&#13;
H. Filter&#13;
&#13;
BAB 5 MODEL-MODEL KOMUNIKASI MASSA&#13;
A. Model Alir Dua Tahap&#13;
B. Model Alir Banyak Tahap&#13;
C. Model Melvin De Fleur&#13;
D. Model Michael W. Gamble dan Teri Kwal Gamble&#13;
E. Model HUB&#13;
F. Model Black dan Whitney&#13;
G. Model Bruce Westley dan Malcom McLean&#13;
H. Model Maletzke&#13;
L. Model Bryant dan Wallace&#13;
&#13;
BAB 6 TEORI-TEORI KOMUNIKASI MASSA&#13;
A. Hypodermic Needle Theory&#13;
B. Cultivation Theory&#13;
C. Cultural Imperialism Theory&#13;
D. Media Equation Theory&#13;
E. Spiral of Silence Theory&#13;
E Technological Determinism Theory&#13;
G. Diffusion of Innovation Theory&#13;
H. Uses and Gratifications Theory&#13;
1. Agenda Setting Theory&#13;
J. Media Critical Theory&#13;
&#13;
BAB 7 EFEK-EFEK KOMUNIKASI MASSA&#13;
A. Jenis-jenis Efek&#13;
B. Teori-teori Efek&#13;
C. Faktor-faktor yang Memengaruhi Efek&#13;
&#13;
BAB 8 ΕΤΙΚA KOMUNIKASI MASSA&#13;
A. Etika, Etiket, dan Moral&#13;
B. Mengapa Mempelajari Etika?&#13;
C. Etika Komunikasi Massa&#13;
D. Realitas Pelaksanaan Etika Komunikasi Massa&#13;
&#13;
DAFTAR PUSTAKA&#13;
</note>
 <note type="statement of responsibility">Nurudin</note>
 <classification>302.2</classification>
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