Kupas tuntas,metode jitu, membangun citra baik, meyakinkan pelanggan, dan membangun kesadaran merek Ainurrofiqin, Moh. Primary Author Husaini, Fira Editor mixed material bibliography Yogyakarta Quadrant 2021 1 Indonesia

Buku

344 hlm. ilus. 20 cm. DAFTAR ISI BAB I - DASAR BRANDING A. Apa itu Branding? .................................................................................... 1 B. Branding, Marketing, Advertising ............................................................ 4 C. Branding adalah Pekerjaan Besar .......................................................... 8 D. Brand: Logo, Nama, Tagline ................................................................. 9 E. Brand yang Ideal .................................................................................. 13 BAB II - PROSES BRANDING A. Melakukan Riset .................................................................................. 19 B. Menentukan Niche ‘Ceruk ‘ .............................................................. 38 C. Memperjelas Strategi .............................................................. 44 D. Merancanh Identitas Brand .............................................................. 53 E. Menciptakan Titik Sentuh .............................................................. 72 F. Mengelola Reputasi .............................................................. 82 ________________________________________ BAB III - TRANSFORMASI BRANDING A. Sejarah Branding ................................................................................... 91 B. Revolusi Industri .................................................................................... 98 C. Revolusi Industri Keempat ................................................................. 105 D. Branding di Masa Depan .................................................................... 113 BAB IV - STRATEGI BRANDING PADA ERA DISRUPSI A. Branding Mandiri ................................................................................ 116 B. Teknologi Digital ................................................................................ 149 C. Media Sosial ....................................................................................... 164 D. Teknologi AI ....................................................................................... 179 E. Kerja Sama ......................................................................................... 197 ________________________________________ BAB V - STRATEGI BRANDING PERUSAHAAN DENGAN MEREK BESAR A. Teknologi Informasi dan Komputer .................................................. 218 B. Telepon Pintar dan Elektronik .......................................................... 232 C. Makanan dan Minuman .................................................................... 256 D. Manufaktur .......................................................................................... 270 E. Otomotif ............................................................................................... 281 F. Perjalanan ............................................................................................ 292 G. E-Commerce ........................................................................................ 300 H. Fesyen ................................................................................................... 306 ________________________________________ DAFTAR PUSTAKA ............................................................................. 317 TENTANG PENULIS ............................................................................ 331 Moh. Ainurrofiqin 658.81 9786232447523 Perpustakaan UIN Sunan Kudus Online Public Access Catalog 658.81 AIN s 25TD556791.1 Perpustakaan Pusat 25SR556791.2 Perpustakaan Pusat 25SR556791.3 Perpustakaan Pusat 25SR556791.4 Perpustakaan Pusat 25SR556791.5 Perpustakaan Pusat 5d66664699f8b9ca1f2ac5d25fa50da69410fc61.jpg 556791 2025-01-13 15:28:05 2025-07-28 14:56:55 machine generated